Singha beer is sponsor of Manchester city football team.

Singha beer is to be a sponsor of Manchester city football team. In the Manchester city stadium, it has only singha beer for distribution.

Promotion strategy

Promotion is importance point to make this product to be a famous. There are many ways of strategy promotion of singha beer such as advertising, website, event, campaign. The singha beer’s promotion strategy selects the way strategy of promotion from a group of person, education, gender, geography.

Advertising, singha beer shows the Thai for many people so this reason makes singha beer has identity of advertising. Singha beer is told about it by advertising too. You can see from this singha beers’ advertising that show the target market, slogan, the Thai. There are many ways to advertise singha beer such as website. Website is popular for advertise too. In the Japan, sigha beer is success for advertising. There are many customers know singha beer from the web online so this make this product get many profit in per years. Beside, many journals and poster have importance role for support the advertising of singha beer.So the singha beer can possess the consumers.

Beside, events and campaign are the good way for promotion strategy too. In per year, there are singha beer events. Singha beer events are manage the promotion strategy follow group of consumers such as music and sport event for the people who live in the city and culture festival for the people who live in the country. Not only in Thailand but singha beer is support the sports festival such as it to be a sponsor for Manchester city football team. And 99% of Thai restaurants distribute singha beer. Singha beer is still using this brand logo on the cloth, bag and another thing. So singha beer is number one of manage this promote this product and good promotion strategy. Singha beer is successful beer.

Product strategy

Singha beer is a number one of thai beer. There are many people around the world know this brand and respect in this strong taste of singha beer. Singha beer is belonging of Thailand in the long time and can possess many consumers ‘heart .Today, we will know “why this brand is number one of Thai beer?”

Successful factor of singha beer

• Continued to supervise this product more than 70 years old.
The executive of this product has idea to make many people know this brand so he will expand many chains to universal.
• High quality
The quality of a product is importance concept to produce the product of Singha Corporation Co., Ltd. Although, this company is decrease quantity of alcohol but the quality taste is like the original taste of singha beer. The reason of decreasing the alcohol is decrease bitter taste of this beer and can persuade the new customer such as the women who has middle age. This is the marketing strategy of singha beer.
• Identity of this brand
Singha beer is made by thai people so the company is take this point to make persuasion strategy such as design Suriyothai picture on the can of singha beer. This is a reason that can tell you that thai culture and thai tradition permeate of many customer who live in Thailand and another countries. This is a good way to expose to universal.
• Clearly and different of standing from another beer brand
Singha beer is the front line of beer. If you want to drink a real thai beer you are choose singha beer. This is the idea that the most people think in this product.
•High quality

You can see that the most of worker in this company have many experiences to do this work. The executive in the per time have a high education and high knowledge strategy for develop this products.

Product line

Branding

Target group of singha beer

The target group of singha beer is a young executive or the person who are middle age and has income. Because, singha beer is standard beer that has medium cost. Moreover, this group has responsibility. Singha beer shows target group of this product clearly by singha beer‘s presenter. The principle to select singha beer’s presenter that is selects a man who has qualities follow this target group such as Kan, the actor of three channels.