References

http://www.singhabeer.com/Day/index.html
http://www.boonrawd.co.th/
http://www.google.co.th/images?hl=th&q=Singha%20beer&um=1&ie=UTF-8&source=og&sa=N&tab=wi
http://www.marketigoops.com/brand-move/singha-500cc/
http://www.ict.su.ac.th/forum/index.php?action=dlattach;topic=8815.0;attach=125064
http://jeksingha.blogspot.com/
http://www.gotomanager.com/news/details.aspx?id=7073
http://www.youtube.com/watch?v=dI28STW2rTk
http://soso-land.exteen.com/20060420/entry
http://gotomanager.com/news/details.aspx?id=73197
http://www.google.co.th/images?hl=th&q=singha+light&um=1&ie=UTF-8&source=univ&ei=GEhWTMqzFtCGrQeC9-3yAw&sa=X&oi=image_result_group&ct=title&resnum=4&ved=0CCQQsAQwAw
http://www.google.co.th/images?um=1&hl=th&tbs=isch%3A1&sa=1&q=soda+singha&aq=f&aqi=g1&aql=&oq=&gs_rfai

Reflection

Where there's a will, there's a way. This is my moral for do everything in my life. Everyone knows that is my first time for do the blog and I don’t know to do it. I am serious very much but I don’t discourage to do it. I think, I can do it and can solve many problems by myself. I will study hard for this blog.

I choose singha beer brand because I want to know what reason makes singha beer to be a leader of Thai beer and the most of person who come from another country are satisfied in this product. I have studied about this product since the first time for this class. Although, I don’t a staff of Singha Corporation but I can know everything about singha beer .Then I want to do job in Singha Corporation. I think, this subject can apply computer skill and language skill so this is a way to develop knowledge. Now, I am a new daughter in law of singha Corporation’s owner and I will learning this product.

Advertising

Promotion strategy

Singha beer is sponsor FIFA 2010 in Africa

Singha beer is sponsor of Manchester city football team.

Singha beer is to be a sponsor of Manchester city football team. In the Manchester city stadium, it has only singha beer for distribution.

Promotion strategy

Promotion is importance point to make this product to be a famous. There are many ways of strategy promotion of singha beer such as advertising, website, event, campaign. The singha beer’s promotion strategy selects the way strategy of promotion from a group of person, education, gender, geography.

Advertising, singha beer shows the Thai for many people so this reason makes singha beer has identity of advertising. Singha beer is told about it by advertising too. You can see from this singha beers’ advertising that show the target market, slogan, the Thai. There are many ways to advertise singha beer such as website. Website is popular for advertise too. In the Japan, sigha beer is success for advertising. There are many customers know singha beer from the web online so this make this product get many profit in per years. Beside, many journals and poster have importance role for support the advertising of singha beer.So the singha beer can possess the consumers.

Beside, events and campaign are the good way for promotion strategy too. In per year, there are singha beer events. Singha beer events are manage the promotion strategy follow group of consumers such as music and sport event for the people who live in the city and culture festival for the people who live in the country. Not only in Thailand but singha beer is support the sports festival such as it to be a sponsor for Manchester city football team. And 99% of Thai restaurants distribute singha beer. Singha beer is still using this brand logo on the cloth, bag and another thing. So singha beer is number one of manage this promote this product and good promotion strategy. Singha beer is successful beer.

Product strategy

Singha beer is a number one of thai beer. There are many people around the world know this brand and respect in this strong taste of singha beer. Singha beer is belonging of Thailand in the long time and can possess many consumers ‘heart .Today, we will know “why this brand is number one of Thai beer?”

Successful factor of singha beer

• Continued to supervise this product more than 70 years old.
The executive of this product has idea to make many people know this brand so he will expand many chains to universal.
• High quality
The quality of a product is importance concept to produce the product of Singha Corporation Co., Ltd. Although, this company is decrease quantity of alcohol but the quality taste is like the original taste of singha beer. The reason of decreasing the alcohol is decrease bitter taste of this beer and can persuade the new customer such as the women who has middle age. This is the marketing strategy of singha beer.
• Identity of this brand
Singha beer is made by thai people so the company is take this point to make persuasion strategy such as design Suriyothai picture on the can of singha beer. This is a reason that can tell you that thai culture and thai tradition permeate of many customer who live in Thailand and another countries. This is a good way to expose to universal.
• Clearly and different of standing from another beer brand
Singha beer is the front line of beer. If you want to drink a real thai beer you are choose singha beer. This is the idea that the most people think in this product.
•High quality

You can see that the most of worker in this company have many experiences to do this work. The executive in the per time have a high education and high knowledge strategy for develop this products.

Product line

Branding

Target group of singha beer

The target group of singha beer is a young executive or the person who are middle age and has income. Because, singha beer is standard beer that has medium cost. Moreover, this group has responsibility. Singha beer shows target group of this product clearly by singha beer‘s presenter. The principle to select singha beer’s presenter that is selects a man who has qualities follow this target group such as Kan, the actor of three channels.

Slogan

“Our Thailand our Thai beer”
“Singha beer is Thai beer.”
“The good friendship is difficult to forgot.”
This slogans show singha beer is belonging of Thailand. It is made by thai people.

Positioning of Singha beer

Nobody can’t refuse singha beer‘s fame because singha beer is famous in the world. There are importance reasons that makes singha beer is number one of thai beer. The part importance reason that is the original of thai beer. The most of people are admire in the high quality of original things so singha beer can respond of customer’s want. This is success of singha beer. The original of thai beer has strong taste this is different from another brand. If customers think about thai beer brand they will think about singha beer.

Although, there are many brand beers that compete with singha beer but singha beer is number one of thai beer forever. 99% of thai restaurant in another countries are distribute singha beer. SO this point can tell that singha beer is desire of customers and make income to this company. Singah beer will live in the customer’s heart.

Logo

Singha Corporation Co., Ltd uses lion on the yellow background and The design of singha beer‘s logo is use thai lined pattern for the symbol of the singha beer. The reason to select the lion for makes a logo of singha beer that wants to show taste of singha beer. The singha beer’s taste is strong taste and different taste from another beer. Beside, singha beer’s logo is show to be Thais and the source of this brand. Although, I don’t know about this brand but I can know from singha beer’s logo. So, singha beer has identity and can’t imitate. This point is make that singha beer is the front line of product.

Why this brand?

What are the reasons that make singha beer is number one of thai beer? This is a question that people want to know. The competition of beverage is hot issue in the beverage marketing of the world. There are many brands that have many prominent in each brand. It different of quality in the product. Although, there are many brands are different but there have same purpose that is a number one of customer’s desire. Singha beer is growing in the world and has a strong taste like the king of beer so this reason can make singha beer is popular in the world. If the customers want to drink a real beer taste you choose the singha beer because it is a point of thai beer.

Beside, singha corporation co., Ltd has a good has a good marketing strategy for support this brand in long time and has many products line by using a thai culture such as sport and music event for the people who live in the city and festival culture activities for the people who live in the country. From all of reason singha beer is the part customers’ life. Moreover, singha beer is a sponsor of Manchester United football team and this make singha beer famous around the world too.

Although, singha beer is a private business of singha corporation c., ltd but I very proud in this products. Because, this products is a thai products made by thai people and it can propagate thai culture to universal.

Background of Singha Corporation Co., Ltd.

Singha Corporation Co., Ltd. was found in 2477 by Payapirompakdee. And this company is belonging of Boon Rawd Brewery. The purpose of this company this was the first brewery in Thailand. Singha Corporation Co., Ltd produces beverage such as soda water, drinking water, ready to drink green tea, Thai beer, Leo and B-ing. Singha beer expands branch both in Thailand and 50 countries in the world. The lion is logo of singha beer that shows this beer is strong taste and produce by Thailand.

Singha Corporation Co., Ltd has a good manage products and show identity of thai culture to many people. This company is support the activities, education, culture and traditional festivals and to be a sport sponsor. The football competition game in the Africa, this company invests for encourage that many people attend a sport and persuade this products too. So, Singha corporate is number 1 of thai beer and can retaliate the competitor like chang beer and another brand.

Singha Corporation Co., Ltd lives with high quality product in the long time and appropriate epithet that is the original of thai beer.

The letter of invitation for professional comments

Dear all manager
I’m general manager of Singha Corporation Co.,Ltd. Our company is the first of brewery of Thailand and this is belonging to thai people more than 70 years. Now, we expand many branches around the world. Singha beer is number one of thai beer. Not only high quality of taste but singha beer is original of thai beer. Singha beer is a representative of thai culture. Then, singha beer has an identity which different from another brand. Our company supports many useful activities and to be a sponsor many events. The most of people around the world are esteem in our product. Beside, our company will develop and take the good things for many customers.

Please feel free to comment this blog. Many comments have value to develop our company and our products.

Your sincerely
Miss Supawan Royruang
General Manager of Singha Corporation Co., Ltd.

Journal week6

This week, teacher explained the good negotiation. After that, we were exchange knowledge about business, product, marketing strategy and target market. There were a guide of midterm exam .Oh, it was difficult for me because I never studied a business but this was challenge for me .An activity in this week that was “greeting the new employee and introduce many apartments of company”. It was a funny time and I got knowledge about this activity. There were different management and different work in many companies. When you did business you should study about this work and duty business department.

Journal week 5

This week, my teacher commented in per group. This was an exciting time. The score was not different too much and I got much knowledge from my teacher’s comment. So, I would take this knowledge for development my job. After that, we saw the good example blogs from our friends. That was a colorful blogs. Many people had many blog styles. Wow! I loved it. We had a new special work that was a “greeting culture at the first day of you work”. My group would plan about it. My group would take many knowledge and big fun time to you.

Journal week 4

It was an excited time. This day, we were enjoying with interview activity in this class. There were five people in my group and our group was planning to do in this activity. My group selected to interview the reception for do work in the Dusit Thani. After that, we were planed the many questions to ask the person who applied for this job. Although, we were planning this work together but I didn’t know many questions. When my friends were asking me many question, I was answer many question in this time. In this time, I’m worried about the job interview but I could answer all questions. After that, I was exchanged to see many groups. Wow, it was an exciting.

What did I learn Victoria’s Secret?

Victoria’s Secret develops from a small company but it is a big and powerful company in now. A marketing of Victoria’s secret has a good strategy for strengthen the product and exceed sales goals. The most of people in the world are know this product well and they want to occupy this product. The value of this product is sexy, modern, prestige, first class. In the per year, Victoria’s Secret can make high income. An advertisement is importance role that make this product is the leader of the many product in the world. This brand has a network in many famous web site around the world such as web launched, etc. So, this brand possesses the number one of brand in the New York, UK, France, etc. Besides, it has a fashion show in the magnificent city like New York. In the per year, Victoria’s Secret takes a leader of super model in the world such as Mirada Kerr. Then it can support the standpoint of this product. Beside, Victoria’s Secret uses interactive in the TV, web store and catalogue online, video, etc. It has high statistics of the man who interest in the web site. This is a way for purchase.

Journal week3

The third week, each group was comparing the brief of Victoria’s Secret to other students in the class. We exchanged knowledge and gain more knowledge from this activity and I knew the Victoria’s Secret strategies. After that, Ajarn Gob asked us about the product we wanted to do. Everyone had interesting choice. I chose Sigha Beer because I thought it was produce with the high technology and most people in the world drink it. Besides, the teacher also explained us the topics we should put in our blog. It is a difficult work for me. I was worry about the grammar but I will try. I will try to write in correct gramma.

Journal week 2

The second class, this had a fashion show to many people who studied in this subject. It was a surprise thing for me because I was a part of super model member. This was my dream. After that activity, my teacher talked about blog so I felt so serious because I didn’t know the way to do it. I thought, I should ask everybody who know how to do the blog. In the class, we were studying and analyzing “what were in your bag?” Then we presented many things in our bag. I felt exceeded because the things in the small bag could make me know a marketing strategy of products. Besides, I also knew many vocabularies in this business too.

Journal Week1

The first time to study English for International Trade, I felt very excited and very proud to study this subject. I had to do it but I never knew about a blog in the website. I thought, this subject was very hard for me but I didn’t discourage to study and I had to do it. My teacher explained about the business and asked that “why I study this subject?” I wrote an answer in the paper that subject was a good way to make adept business woman in the future.