Slogan

“Our Thailand our Thai beer”
“Singha beer is Thai beer.”
“The good friendship is difficult to forgot.”
This slogans show singha beer is belonging of Thailand. It is made by thai people.

Positioning of Singha beer

Nobody can’t refuse singha beer‘s fame because singha beer is famous in the world. There are importance reasons that makes singha beer is number one of thai beer. The part importance reason that is the original of thai beer. The most of people are admire in the high quality of original things so singha beer can respond of customer’s want. This is success of singha beer. The original of thai beer has strong taste this is different from another brand. If customers think about thai beer brand they will think about singha beer.

Although, there are many brand beers that compete with singha beer but singha beer is number one of thai beer forever. 99% of thai restaurant in another countries are distribute singha beer. SO this point can tell that singha beer is desire of customers and make income to this company. Singah beer will live in the customer’s heart.

Logo

Singha Corporation Co., Ltd uses lion on the yellow background and The design of singha beer‘s logo is use thai lined pattern for the symbol of the singha beer. The reason to select the lion for makes a logo of singha beer that wants to show taste of singha beer. The singha beer’s taste is strong taste and different taste from another beer. Beside, singha beer’s logo is show to be Thais and the source of this brand. Although, I don’t know about this brand but I can know from singha beer’s logo. So, singha beer has identity and can’t imitate. This point is make that singha beer is the front line of product.

Why this brand?

What are the reasons that make singha beer is number one of thai beer? This is a question that people want to know. The competition of beverage is hot issue in the beverage marketing of the world. There are many brands that have many prominent in each brand. It different of quality in the product. Although, there are many brands are different but there have same purpose that is a number one of customer’s desire. Singha beer is growing in the world and has a strong taste like the king of beer so this reason can make singha beer is popular in the world. If the customers want to drink a real beer taste you choose the singha beer because it is a point of thai beer.

Beside, singha corporation co., Ltd has a good has a good marketing strategy for support this brand in long time and has many products line by using a thai culture such as sport and music event for the people who live in the city and festival culture activities for the people who live in the country. From all of reason singha beer is the part customers’ life. Moreover, singha beer is a sponsor of Manchester United football team and this make singha beer famous around the world too.

Although, singha beer is a private business of singha corporation c., ltd but I very proud in this products. Because, this products is a thai products made by thai people and it can propagate thai culture to universal.

Background of Singha Corporation Co., Ltd.

Singha Corporation Co., Ltd. was found in 2477 by Payapirompakdee. And this company is belonging of Boon Rawd Brewery. The purpose of this company this was the first brewery in Thailand. Singha Corporation Co., Ltd produces beverage such as soda water, drinking water, ready to drink green tea, Thai beer, Leo and B-ing. Singha beer expands branch both in Thailand and 50 countries in the world. The lion is logo of singha beer that shows this beer is strong taste and produce by Thailand.

Singha Corporation Co., Ltd has a good manage products and show identity of thai culture to many people. This company is support the activities, education, culture and traditional festivals and to be a sport sponsor. The football competition game in the Africa, this company invests for encourage that many people attend a sport and persuade this products too. So, Singha corporate is number 1 of thai beer and can retaliate the competitor like chang beer and another brand.

Singha Corporation Co., Ltd lives with high quality product in the long time and appropriate epithet that is the original of thai beer.

The letter of invitation for professional comments

Dear all manager
I’m general manager of Singha Corporation Co.,Ltd. Our company is the first of brewery of Thailand and this is belonging to thai people more than 70 years. Now, we expand many branches around the world. Singha beer is number one of thai beer. Not only high quality of taste but singha beer is original of thai beer. Singha beer is a representative of thai culture. Then, singha beer has an identity which different from another brand. Our company supports many useful activities and to be a sponsor many events. The most of people around the world are esteem in our product. Beside, our company will develop and take the good things for many customers.

Please feel free to comment this blog. Many comments have value to develop our company and our products.

Your sincerely
Miss Supawan Royruang
General Manager of Singha Corporation Co., Ltd.

Journal week6

This week, teacher explained the good negotiation. After that, we were exchange knowledge about business, product, marketing strategy and target market. There were a guide of midterm exam .Oh, it was difficult for me because I never studied a business but this was challenge for me .An activity in this week that was “greeting the new employee and introduce many apartments of company”. It was a funny time and I got knowledge about this activity. There were different management and different work in many companies. When you did business you should study about this work and duty business department.

Journal week 5

This week, my teacher commented in per group. This was an exciting time. The score was not different too much and I got much knowledge from my teacher’s comment. So, I would take this knowledge for development my job. After that, we saw the good example blogs from our friends. That was a colorful blogs. Many people had many blog styles. Wow! I loved it. We had a new special work that was a “greeting culture at the first day of you work”. My group would plan about it. My group would take many knowledge and big fun time to you.