Successful factor of singha beer

• Continued to supervise this product more than 70 years old.
The executive of this product has idea to make many people know this brand so he will expand many chains to universal.
• High quality
The quality of a product is importance concept to produce the product of Singha Corporation Co., Ltd. Although, this company is decrease quantity of alcohol but the quality taste is like the original taste of singha beer. The reason of decreasing the alcohol is decrease bitter taste of this beer and can persuade the new customer such as the women who has middle age. This is the marketing strategy of singha beer.
• Identity of this brand
Singha beer is made by thai people so the company is take this point to make persuasion strategy such as design Suriyothai picture on the can of singha beer. This is a reason that can tell you that thai culture and thai tradition permeate of many customer who live in Thailand and another countries. This is a good way to expose to universal.
• Clearly and different of standing from another beer brand
Singha beer is the front line of beer. If you want to drink a real thai beer you are choose singha beer. This is the idea that the most people think in this product.
•High quality

You can see that the most of worker in this company have many experiences to do this work. The executive in the per time have a high education and high knowledge strategy for develop this products.

Product line

Branding

Target group of singha beer

The target group of singha beer is a young executive or the person who are middle age and has income. Because, singha beer is standard beer that has medium cost. Moreover, this group has responsibility. Singha beer shows target group of this product clearly by singha beer‘s presenter. The principle to select singha beer’s presenter that is selects a man who has qualities follow this target group such as Kan, the actor of three channels.

Slogan

“Our Thailand our Thai beer”
“Singha beer is Thai beer.”
“The good friendship is difficult to forgot.”
This slogans show singha beer is belonging of Thailand. It is made by thai people.

Positioning of Singha beer

Nobody can’t refuse singha beer‘s fame because singha beer is famous in the world. There are importance reasons that makes singha beer is number one of thai beer. The part importance reason that is the original of thai beer. The most of people are admire in the high quality of original things so singha beer can respond of customer’s want. This is success of singha beer. The original of thai beer has strong taste this is different from another brand. If customers think about thai beer brand they will think about singha beer.

Although, there are many brand beers that compete with singha beer but singha beer is number one of thai beer forever. 99% of thai restaurant in another countries are distribute singha beer. SO this point can tell that singha beer is desire of customers and make income to this company. Singah beer will live in the customer’s heart.

Logo

Singha Corporation Co., Ltd uses lion on the yellow background and The design of singha beer‘s logo is use thai lined pattern for the symbol of the singha beer. The reason to select the lion for makes a logo of singha beer that wants to show taste of singha beer. The singha beer’s taste is strong taste and different taste from another beer. Beside, singha beer’s logo is show to be Thais and the source of this brand. Although, I don’t know about this brand but I can know from singha beer’s logo. So, singha beer has identity and can’t imitate. This point is make that singha beer is the front line of product.