วันจันทร์ที่ 2 สิงหาคม พ.ศ. 2553

References


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Reflection

Where there's a will, there's a way. This is my moral for do everything in my life. Everyone knows that is my first time for do the blog and I don’t know to do it. I am serious very much but I don’t discourage to do it. I think, I can do it and can solve many problems by myself. I will study hard for this blog.
I choose singha beer brand because I want to know what reason makes singha beer to be a leader of Thai beer and the most of person who come from another country are satisfied in this product. I have studied about this product since the first time for this class. Although, I don’t a staff of Singha Corporation but I can know everything about singha beer .Then I want to do job in Singha Corporation. I think, this subject can apply computer skill and language skill so this is a way to develop knowledge. Now, I am a new daughter in law of singha Corporation’s owner and I will learning this product.
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วันอาทิตย์ที่ 1 สิงหาคม พ.ศ. 2553

Advertising

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Promotion strategy


Singha beer is sponsor FIFA 2010 in Africa
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Singha beer is sponsor of Manchester city football team.




Singha beer is to be a sponsor of Manchester city football team. In the Manchester city stadium, it has only singha beer for distribution.
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Promotion strategy


Promotion is importance point to make this product to be a famous. There are many ways of strategy promotion of singha beer such as advertising, website, event, campaign. The singha beer’s promotion strategy selects the way strategy of promotion from a group of person, education, gender, geography.
Advertising, singha beer shows the Thai for many people so this reason makes singha beer has identity of advertising. Singha beer is told about it by advertising too. You can see from this singha beers’ advertising that show the target market, slogan, the Thai. There are many ways to advertise singha beer such as website. Website is popular for advertise too. In the Japan, sigha beer is success for advertising. There are many customers know singha beer from the web online so this make this product get many profit in per years. Beside, many journals and poster have importance role for support the advertising of singha beer.So the singha beer can possess the consumers.
Beside, events and campaign are the good way for promotion strategy too. In per year, there are singha beer events. Singha beer events are manage the promotion strategy follow group of consumers such as music and sport event for the people who live in the city and culture festival for the people who live in the country. Not only in Thailand but singha beer is support the sports festival such as it to be a sponsor for Manchester city football team. And 99% of Thai restaurants distribute singha beer. Singha beer is still using this brand logo on the cloth, bag and another thing. So singha beer is number one of manage this promote this product and good promotion strategy. Singha beer is successful beer.



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Product strategy

Singha beer is a number one of thai beer. There are many people around the world know this brand and respect in this strong taste of singha beer. Singha beer is belonging of Thailand in the long time and can possess many consumers ‘heart .Today, we will know “why this brand is number one of Thai beer?”
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