วันอาทิตย์ที่ 1 สิงหาคม พ.ศ. 2553

Successful factor of singha beer


• Continued to supervise this product more than 70 years old.
The executive of this product has idea to make many people know this brand so he will expand many chains to universal.
• High quality
The quality of a product is importance concept to produce the product of Singha Corporation Co., Ltd. Although, this company is decrease quantity of alcohol but the quality taste is like the original taste of singha beer. The reason of decreasing the alcohol is decrease bitter taste of this beer and can persuade the new customer such as the women who has middle age. This is the marketing strategy of singha beer.
• Identity of this brand
Singha beer is made by thai people so the company is take this point to make persuasion strategy such as design Suriyothai picture on the can of singha beer. This is a reason that can tell you that thai culture and thai tradition permeate of many customer who live in Thailand and another countries. This is a good way to expose to universal.
• Clearly and different of standing from another beer brand
Singha beer is the front line of beer. If you want to drink a real thai beer you are choose singha beer. This is the idea that the most people think in this product.
•High quality

You can see that the most of worker in this company have many experiences to do this work. The executive in the per time have a high education and high knowledge strategy for develop this products.

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